Search Engine Optimization SEO, Keyword Optimization, Content Strategy
What is SEO?
Search engine optimization is the process of helping search engines understand your website. Search engines like Google want relevant results to show in their searches. You want potential customers to see your website. When Google understands what your website is about and who your customers are, it’s a win-win. At a technical level, SEO is about creating content and using the language of search engines. As an example, it could be as simple as writing a blog post that uses correct keywords. It might involve doing some behind-the-scenes coding of different sections of your website. Sections like the company’s about page or contact information.
Is it actually worth it?
It is worth it. SEO has many benefits that other marketing channels lack. If you run an ad in the newspaper or on Google AdWords people may see the ad and decide to become a customer. If you stop running the ad, then no one will see your business. SEO works differently. We can work on your website for a year and get many searches to the top of the rankings. If we stopped working on your website your rankings would not drop. You would continue to get people seeing your website and get customers long after we stopped.
How quickly can I see results?
It depends. Some businesses see results a week after changes were made, others, it takes months. Why? If you open a new car wash in a Rexburg that already has fifteen other car washes, how long would it take to become the most popular? What if in Idaho Falls you own the only car wash? Every business’s playing field is different. There is not one tactic or one method. We do what works best for your company based on our research.
What we actually do.
Every day we track your website’s movement in Google search results. Every day we track how many visitors come to your website from search engines. Based on your goals and current Google ranking, we create a strategy. We focus on keywords that lead people to become customers. There is research that goes into setting up a successful SEO campaign. We need to look through your competitor’s website and what’s working for them. We need to make sure your ideal keywords have enough people searching for them. There are other smaller tasks like checking your website structure and website listing services (Yelp, Google My Business, and YP).
Some websites are set up and ready to go. Other websites need a ton of work before we can ever start trying to rank for specific keywords. For example, if your website is slow to load or doesn’t work on mobile devices it is difficult to see any ranking improvements.
What’s the point?
Customers coming from search engines are trying to find you and your products. They are naturally more inclined to become a customer. As the amount of customers from search engines increase, you can lower the amount of money you spend on marketing. At the end of the process, you want to have your customers coming SEO. That way you spend little to no money on new customer acquisition. It takes time to get to that point, but it is possible.